Define where you are: Building a Better Business Step 3

Define exactly where you are now
warts and all

This crucial step is so often overlooked. But without knowing your starting point, you don’t know what your path to success looks like. It sounds obvious, but many business owners plan for the future without fully understanding where they are now.

Answer the following questions honestly to help define where you are now (warts and all):


How aligned are the owners / leaders of your business?

If asked independently, would the leaders have the same vision for the business? Conflict must be addressed and thinking aligned before we can plan the future.

Differences in values, beliefs and strategies within your business can not only disrupt and destabilise your team and the culture in your business, but can also impact the service you provide to your clients.  If you don’t have a set of Core Values that define expectations and behaviour, then we recommend you contact us today.

Core Values Development



What activities are generating your current results?

It’s not just about the sales numbers, but the activities driving your results. Consider the number of leads you’re generating, your proposal or quote conversion rate, average sales value, etc. It’s essential to know these numbers now so you can improve them.


How engaged is the team to deliver your vision?

Businesses with a great culture and an engaged team significantly outperform those without. Your team needs to understand how their roles contribute to the overall vision for the business. Without the team on board, you won’t achieve leverage.

Would you like our help to clearly define your team’s job roles and position responsibilities? – ask Sam (07 3821 4401 or [email protected]) about our Organisational Review business advisory consultation.

Organisational Review


How appropriate are your measurement and reporting systems?

If you can’t measure it, you can’t improve it. Review the systems you use to measure your results. Do they provide accurate and useful information? The decisions you make are only as good as the information they’re based on.

Need our help to work out what your Key Performance Indicators (KPIs) are and how to measure them accurately? – ask Sam (07 3821 4401 or [email protected]) about our KPI Improvement Coaching.


KPI Improvement Coaching


What are your five biggest vulnerabilities right now?

What keeps you awake at night? Is there industry disruption? Is there new legislation that could impact operations? Are your systems robust? Do you have high team turnover, succession to plan for, cashflow strains, or a weak Balance Sheet?

Take the time to define where your business is at now. Be honest and identify the weaknesses in your business so you can take steps to improve.

Skip this step at your peril!

Need help answering these questions? Get in touch!

Opportunities don't happen. You create them.

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